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The Best 100% Whole-Wheat Bread

The labels on whole-wheat bread can be perplexing. We set out to clear up the confusion and find the best sandwich bread made with 100 percent whole-wheat flour.

Top Pick

WinnerArnold Whole Grains 100% Whole Wheat Bread

Our winner swept all three taste tests with its “hint of sweetness,” “mild nuttiness,” and “clean wheat flavor,” which had “none of the bitterness” of typical bakery-aisle wheat bread. It was “tender and chewy” but not “too soft.” Both crumb and crust were speckled with crunchy flecks of bulgur that were “substantial and pleasing.”
Sugar: 3.5 g per 50-g servingDensity: 229 mg per cm³Price at Time of Testing: $4.49 per 24-oz loaf ($0.19 per oz)
Our winner swept all three taste tests with its “hint of sweetness,” “mild nuttiness,” and “clean wheat flavor,” which had “none of the bitterness” of typical bakery-aisle wheat bread. It was “tender and chewy” but not “too soft.” Both crumb and crust were speckled with crunchy flecks of bulgur that were “substantial and pleasing.”
Sugar: 3.5 g per 50-g servingDensity: 229 mg per cm³Price at Time of Testing: $4.49 per 24-oz loaf ($0.19 per oz)

What You Need to Know

Whole-wheat bread has a flavor and nutrient profile many times more complex than that of white bread. But wander the bakery aisle of your local supermarket and you’ll find multitudes of “whole-wheat” breads that list refined flour—regular white flour used to make white bread—as their primary ingredient. What’s the deal?

White flour and whole-wheat flour are both made from wheat, but that’s where the similarities end. The kernel is the wheat seed’s edible portion and consists of three parts: germ, bran, and endosperm. White flour is made by isolating and grinding only the starchy endosperm. In contrast, whole-wheat flour is made by grinding all three parts of the kernel. Because it includes the bran and germ, whole-wheat flour contains proteins, fats, fiber, vitamins, and minerals that refined flour lacks. But there’s more to the story.

plastic tub filled with loaves of supermarket bread
Supermarket shelves are lined with breads claiming to be "whole wheat," many of which list white flour as their main ingredient, so we wanted to make sense of this sometimes confusing labeling.

“Whole wheat” isn’t a term strictly regulated by the U.S. Food and Drug Administration. In fact, as long as some whole-wheat flour is included, a bread can be called “whole wheat” even when the main ingredient is white flour. But “100 percent whole wheat” is a regulated term, and it is what you should seek out if you want bread with no white flour. But once you’ve bypassed the imitators, you will still find dozens of authentic 100 percent whole-wheat products on supermarket shelves. Which should you choose?

To find out, we purchased seven widely available varieties of 100 percent whole-wheat bread and ran a series of blind taste tests. Our tasters sampled them plain, in ham and cheese sandwiches, and as buttered toast. All were acceptable, but our tasters did have a preference for those with cleaner, deeper flavors. We also liked a touch of sugar. Three of the five lower-rated products had 1.9 grams or less per serving (the last-place bread was an outlier and had the most sugar of all the breads due to the inclusion of reconstituted potato), and tasters thought the whole-grain flavors in these samples were a bit too forceful. Our top two breads had 3.5 grams of sugar per 50-gram serving and balanced the savory wheaty, toasty, nutty flavors with a satisfying hint of sweetness.

Tasters downgraded products for the mildly sour, bitter, or chemical notes that are all too common in store-bought bread. These unwelcome flavors can come from the host of stabilizers, emulsifiers, and preservatives found in most supermarket bread (every bread we tasted had at least some of these additives) or from the wheat itself: Whole-wheat flour is a bit bitter on its own, and it’s much more prone to spoilage than white flour.

testers buttering toasted slices of bread
Texture and density proved to be deciding factors in choosing our favorites, with airy breads simply sogging out when we used them for buttered toast.

Even the worst breads we tasted—those with minor off-flavors—were passable; what really made a good bread stand out was its texture. Lower-rated products were airy, thin, and flimsy. They looked nice on the plate but became mush in the mouth. They weren’t resilient enough to bear the weight of a sandwich or dense enough to absorb butter without getting soggy. Our tasters favored moist, springy, chewy breads that were hearty enough to stand up to deli meats and butter.

sliced pieces out whole wheat bread out on a table, ready to be tasted
Tasters sample strips of buttered toast as part of the evaluation of eight different whole-wheat breads.

To get to the heart of this distinction, we used scales and calipers to calculate the density of each bread by weighing and measuring three slices of each and averaging our results. Our winner was at least 18 percent more dense (and our runner-up was 45 percent more dense) than the five lowest-rated products. We could see the difference, too. The bottom five breads were more traditional supermarket loaves, with square slices and wide, airy crumbs. In contrast, the top two breads featured wide, rectangular slices and dense, narrow crumbs.

Ultimately, Arnold Whole Grains 100% Whole Wheat Bread emerged the winner. With a full wheaty flavor, no discernible off-notes, and a dense, springy texture that welcomed and stood up to butter and sandwich fillings, this wider loaf was our top choice. This bread also has small flecks of bulgur on the crust and in the crumb, which deepened the whole-grain flavors and added a pleasant crunch to each bite.

  • Taste plain
  • Taste in ham and cheese sandwiches
  • Taste as buttered toast
  • Weigh and measure slices of each to determine density

  • Subtle sweetness (winner had 3.5 grams of sugar per 50-gram serving)
  • Strong whole-grain taste with no off-flavors
  • Firm but tender chew
  • Springy, resilient crumb
  • Moderately moist
  • Denser, wider, rectangular loaf
03:22

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Everything We Tested

Recommended

WinnerArnold Whole Grains 100% Whole Wheat Bread

Our winner swept all three taste tests with its “hint of sweetness,” “mild nuttiness,” and “clean wheat flavor,” which had “none of the bitterness” of typical bakery-aisle wheat bread. It was “tender and chewy” but not “too soft.” Both crumb and crust were speckled with crunchy flecks of bulgur that were “substantial and pleasing.”
Sugar: 3.5 g per 50-g servingDensity: 229 mg per cm³Price at Time of Testing: $4.49 per 24-oz loaf ($0.19 per oz)
Our winner swept all three taste tests with its “hint of sweetness,” “mild nuttiness,” and “clean wheat flavor,” which had “none of the bitterness” of typical bakery-aisle wheat bread. It was “tender and chewy” but not “too soft.” Both crumb and crust were speckled with crunchy flecks of bulgur that were “substantial and pleasing.”
Sugar: 3.5 g per 50-g servingDensity: 229 mg per cm³Price at Time of Testing: $4.49 per 24-oz loaf ($0.19 per oz)

Pepperidge Farm Farmhouse 100% Whole Wheat Bread

Like our winner, our runner-up “actually tastes of wheat.” It was praised for its “slightly sweet” and “mild nutty” notes as well as its “dense” and “cakey” but “tender” crumb. Our only quibble was with the aftertaste, described as “very wheaty” by charitable tasters and “slightly bitter” by more critical palates.
Sugar: 3.5 g per 50-g servingDensity: 281 mg per cm³Price at Time of Testing: $3.99 per 24-oz loaf ($0.17 per oz)
Like our winner, our runner-up “actually tastes of wheat.” It was praised for its “slightly sweet” and “mild nutty” notes as well as its “dense” and “cakey” but “tender” crumb. Our only quibble was with the aftertaste, described as “very wheaty” by charitable tasters and “slightly bitter” by more critical palates.
Sugar: 3.5 g per 50-g servingDensity: 281 mg per cm³Price at Time of Testing: $3.99 per 24-oz loaf ($0.17 per oz)

Recommended with reservations

Nature’s Own 100% Whole Wheat Bread

Tasters enjoyed this brand’s “light wheaty sweetness,” mild “nutty flavor,” and “classic sandwich bread” texture. Though some perceived a faintly “sour” aftertaste, our main gripe was with its “open,” “airy” crumb that “wimped out with butter” and compressed “to nothing” under the modest heft of thinly sliced ham and cheese.
Sugar: 1.8 g per 50-g servingDensity: 195 mg per cm³Price at Time of Testing: $3.29 per 20-oz loaf ($0.16 per oz)
Tasters enjoyed this brand’s “light wheaty sweetness,” mild “nutty flavor,” and “classic sandwich bread” texture. Though some perceived a faintly “sour” aftertaste, our main gripe was with its “open,” “airy” crumb that “wimped out with butter” and compressed “to nothing” under the modest heft of thinly sliced ham and cheese.
Sugar: 1.8 g per 50-g servingDensity: 195 mg per cm³Price at Time of Testing: $3.29 per 20-oz loaf ($0.16 per oz)

Wonder 100% Whole Wheat Bread

Tasters deemed this product a “standard wheat sandwich bread” with “a nice sweetness” and wheat flavor that was “just assertive enough.” But some noticed a “weird,” “slightly sour” aftertaste. And many disapproved of the “spongy,” “overly airy” texture that “collapsed from the weight of the sandwich” and seemed “mushy” when chewed.
Sugar: 0 g per 50-g servingDensity: 188 mg per cm³Price at Time of Testing: $2.99 per 16-oz loaf ($0.19 per oz)
Tasters deemed this product a “standard wheat sandwich bread” with “a nice sweetness” and wheat flavor that was “just assertive enough.” But some noticed a “weird,” “slightly sour” aftertaste. And many disapproved of the “spongy,” “overly airy” texture that “collapsed from the weight of the sandwich” and seemed “mushy” when chewed.
Sugar: 0 g per 50-g servingDensity: 188 mg per cm³Price at Time of Testing: $2.99 per 16-oz loaf ($0.19 per oz)

Nature’s Harvest Stone Ground 100% Whole Wheat Bread

Tasters liked this bread’s “wheaty but mild” taste and “nice earthy notes.” However, the texture was “thin,” “flimsy,” and “distressingly easy to squish.” It “didn’t stand up to the butter” and slumped under the weight of the sandwich. But the cracked-wheat topping imparted a “slightly nutty” flavor that some tasters found pleasing.
Sugar: 0 g per 50-g servingDensity: 198 mg per cm³Price at Time of Testing: $3.99 per 20-oz loaf ($0.20 per oz)
Tasters liked this bread’s “wheaty but mild” taste and “nice earthy notes.” However, the texture was “thin,” “flimsy,” and “distressingly easy to squish.” It “didn’t stand up to the butter” and slumped under the weight of the sandwich. But the cracked-wheat topping imparted a “slightly nutty” flavor that some tasters found pleasing.
Sugar: 0 g per 50-g servingDensity: 198 mg per cm³Price at Time of Testing: $3.99 per 20-oz loaf ($0.20 per oz)

Sara Lee 100% Whole Wheat Bread

Served plain, this bread had “almost no taste” and collapsed into a “dense wad” when chewed. It was also a bit “flimsy” for sandwiches. However, tasters enjoyed it toasted and buttered, describing it as “a good piece of toast” with a “nice crumb” that “stands up to the butter.”
Sugar: 1.9 g per 50-g servingDensity: 194 mg per cm³Price at Time of Testing: $3.99 per 20-oz loaf ($0.20 per oz)
Served plain, this bread had “almost no taste” and collapsed into a “dense wad” when chewed. It was also a bit “flimsy” for sandwiches. However, tasters enjoyed it toasted and buttered, describing it as “a good piece of toast” with a “nice crumb” that “stands up to the butter.”
Sugar: 1.9 g per 50-g servingDensity: 194 mg per cm³Price at Time of Testing: $3.99 per 20-oz loaf ($0.20 per oz)

Martin’s 100% Whole Wheat Potato Bread

Even though this bread includes reconstituted potato, it’s still 100 percent whole wheat since it contains no white flour. But tasters noticed the difference: “Yellow color? I’m guessing this is potato bread!” Potato bread enthusiasts praised its “fluffy,” “cottony” texture and “slightly sweet” flavor. But tasters expecting more conventional whole-wheat bread found its “jaundiced” hue “very off-putting” and its flavor “not wheaty at all.”
Sugar: 4.3 g per 50-g servingDensity: 201 mg per cm³Price at Time of Testing: $3.69 per 20-oz loaf ($0.18 per oz)
Even though this bread includes reconstituted potato, it’s still 100 percent whole wheat since it contains no white flour. But tasters noticed the difference: “Yellow color? I’m guessing this is potato bread!” Potato bread enthusiasts praised its “fluffy,” “cottony” texture and “slightly sweet” flavor. But tasters expecting more conventional whole-wheat bread found its “jaundiced” hue “very off-putting” and its flavor “not wheaty at all.”
Sugar: 4.3 g per 50-g servingDensity: 201 mg per cm³Price at Time of Testing: $3.69 per 20-oz loaf ($0.18 per oz)

*All products reviewed by America’s Test Kitchen are independently chosen, researched, and reviewed by our editors. We buy products for testing at retail locations and do not accept unsolicited samples for testing. We list suggested sources for recommended products as a convenience to our readers but do not endorse specific retailers. When you choose to purchase our editorial recommendations from the links we provide, we may earn an affiliate commission. Prices are subject to change.

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